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Lifera Ice Cream Day
Every employee invented a flavour, named it, and hung it on the wall.
- Client
- Lifera
- Scope
- Corporate Activation
- Date
- Sep 2026
- Location
- Riyadh
The challenge
Summer in Riyadh needed a break that brought people together rather than sending them back to their desks. The idea: let each employee become the creator of their own ice cream.
What we delivered
A branded ice cream station in Lifera's identity became the stage. Employees mixed their own combinations, gave them names, and captured the moment on a polaroid.
- Fully branded ice cream station in Lifera's identity
- Make-your-own flavour experience with personal flavour names
- "Flavor Wall" instant polaroid photo activation
The result
A wall of shared memories that brought Lifera's team together through creativity and play.
From the day
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