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Audi Electric Launch in AlUla
A new electric car revealed against one of the oldest landscapes on earth.
- Client
- Audi
- Scope
- Car Launch
- Date
- Apr 2023
- Location
- AlUla
The challenge
Audi's new electric vehicle stood for innovation and sustainability. AlUla's terrain gave that message a contrast no venue could match.
What we delivered
Elite X shaped the concept, selected the venue and managed every touchpoint from guest arrival to the vehicle reveal, under the colours of the Saudi flag.
- Event concept blending automotive technology with AlUla's landscape
- Venue selection and guest experience
- End-to-end event management through the vehicle reveal
The result
A high-profile launch that elevated Audi's electric mobility vision with its guests.
From the day
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