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Audi
Project Type
New Car Launching under the colors of Saudi flag
Date
April 2023
Overview
A premium launch event for Audi’s new electric vehicle, masterfully executed in the breathtaking, historic landscape of AlUla to embody innovation, sustainability, and luxury.
Scope of Work
Creative Direction & Production: Developing a bespoke event concept that seamlessly blended cutting-edge automotive technology with the raw, majestic terrain of AlUla.
Experiential Management: Strategic venue selection, immersive guest experience design, and meticulous end-to-end event management.
Luxury Curation: Ensuring every touchpoint—from arrival to the vehicle reveal—reflected the exclusivity of the location and Audi's progressive vision.
The Result
An unforgettable, high-profile launch that masterfully elevated Audi’s electric mobility vision, leaving a powerful impression on elite guests and stakeholders.
